The Art of Storytelling: How Parker Worth Went from Broke to a $22,000 Course Launch

Parker Worth [00:00:00]

Essentially I was a high school dropout. I got into a bunch of trouble. I think I had three arrests under my belt when I was under 18.

Yong-Soo Chung [00:00:10]

That's Parker Worth.

Parker Worth [00:00:11]

I had no direction. I wasn't interested in school. And yeah, just pretty much was like scraping parking lots for change, eating chicken fingers out of garbage cans and it was rough.

Yong-Soo Chung [00:00:22]

Yeah, Parker has seen some pretty rough days...

Parker Worth [00:00:25]

And then 2020 happened and it kind of just disappeared in like, in like a day. People stopped paying rent. The company I was with folded just because international work was put to a halt. And I pretty much almost lost everything overnight.

Yong-Soo Chung [00:00:39]

But Parker's story has a happy ending.

Parker Worth [00:00:41]

I made $22,000 off of the course launch. And it was awesome. It blew my expectations.

Yong-Soo Chung [00:00:49]

So, how did Parker go from eating chicken fingers out of garbage cans to making $22,000 from the course he launched just a few months ago?

Parker Worth [00:00:57]

I'm a walking contradiction.

Yong-Soo Chung [00:00:59]

Well, yes. That is true.

But the real reason is that Parker is an amazing storyteller.

Parker Worth [00:01:05]

The more I dive into storytelling, the more I realize it's like the very fabric of human existence. Like if there is like some kind of pre-programmed, like, I don't know, matrix for human beings, like stories are like, it's just like the entire background or code for human communication.

Yong-Soo Chung [00:01:26]

On today's episode of First Class Founders, Parker's gonna share with us some of his secrets, including:

- ONE thing about the hero's journey that people ALWAYS miss...

Parker Worth [00:01:35]

know everyone talks about like Joseph Campbell's hero's journey. But what a good story comes from is…

Yong-Soo Chung [00:01:41]

- the TWO most important ingredients for growing your audience.

Parker Worth [00:01:44]

It's kind of cliched advice, but it's don't give up.

Yong-Soo Chung [00:01:48]

and, most importantly,

- a detailed breakdown of the launchplan that earned Parker $22,000 for his storytelling course.

Parker Worth [00:01:56]

I know I talked to friends and they're like, yeah, you don't have a lot of subs, don't expect five figures or anything like that.
Yong-Soo Chung [00:02:02]

In fact, Parker deconstructed his launchplan with so much detail that you can actually deploy it as-is for almost ANY product or service!

I am excited to have Parker Worth as my COPILOT on this First Class Founders flight and I CANNOT wait to get started!

Parker Worth [00:02:22]

Hi, my name is Parker Worth. Let's get down to business.

Yong-Soo Chung [00:02:34]

The next generation of successful founders in this digital age of entrepreneurship will leverage their audience to launch, build, and scale their brands. First Class Founders explores this golden intersection of audience-building & company-building with proven strategies to grow both your audience, which is your distribution, and your brand, which is your product.

Because those who can master both will create a category of one.

Hi, my name is Yong-Soo Chung and I'm a serial entrepreneur who bootstrapped 3 successful businesses from $0 to $20 million over 8 years.

On this podcast, you'll learn timeless lessons from world-class content creators, startup founders, and CEOs. You'll also hear tactical tips & strategies from ME, Yong-Soo Chung!

Are you ready? Then, let’s begin!

Before we begin, we teamed up with HyperPods to bring to you a quick 3-min hyper-visual summary of this episode with Parker Worth on how to craft unforgettable stories for your audience.

You can grab the hyper-visual summary for this week’s episode absolutely free at firstclassfounders.com/hypervisuals.

Parker Worth LOVES the art of storytelling.

Parker Worth [00:03:52]

The more I dive into storytelling, the more I realize it's like the very fabric of human existence. Like if there is like some kind of pre-programmed, like, I don't know, matrix for human beings, like stories are like, it's just like the entire background or code for human communication.

Yong-Soo Chung [00:04:08]

Storytelling, he says, is a great way to induce something called 'neural coupling' with another person.

Parker Worth [00:04:15]

And so like, people will align with what you're saying, like emotionally, because of this neural coupling, like they hear something and it's like mirrored into their brain, right? And so with that, not only can you communicate messages with writing, but orally, but basically you can make someone daydream and picture something that doesn't even exist, right? And so stories not only tap into, like I said, multiple senses, emotions, internal and external worlds, but they can make someone understand the past, the present, or the future. So it's like this multi-sensual multidimensional skill that not only applies to communication, but it's in business, it's in marketing, it's in education, it's literally everywhere and it's a skill that overlaps into everything, right?

Yong-Soo Chung [00:04:58]

Simply put, storytelling can be so hypnotic that it literally transports you into a different world!

Parker Worth [00:05:05]

Another reason it's so powerful is it like activates different parts of the brains at the same time.

Yong-Soo Chung [00:05:10]

And this ability, according to Parker, can be leveraged into a simple trick...

Parker Worth [00:05:14]

So like there's a trick you can use when you alter between emotions.

Yong-Soo Chung [00:05:18]

...a trick that we have frequently seen and experienced in movies, in fact.


Parker Worth [00:05:22]

Like good thing happens, bad thing happens, good thing happens, bad thing happens. And when those different events trigger different feelings and multiple parts of the brain are activating at the same time, it makes it more memorable, right? That's how you get people to sit for three hours is by having those emotional roller coasters, right? And that's why it's so powerful. Because you need to know what happens next. It's the tension. It's everything that's building up there. And so that's why it's important and why I think like storytelling taps into this, like this matrix that is humanity

Yong-Soo Chung [00:05:53]

A trick that Parker has figured out HOW to successfully leverage, I might add.

Because Parker's own life is FULL of fascinating stories...

Parker Worth [00:06:01]

I was working in West Africa, Liberia. And we were watching the news and we're seeing all this stuff happen with COVID. And essentially, we didn't think it was real.

Yong-Soo Chung [00:06:10]

And when he starts telling you these stories...

Parker Worth [00:06:12]

Um, this is kind of another one-off story, but I stayed in the hotel, um, in Brasilia that I stayed at when I worked at the embassy and when I left the embassy job. I was like, I have to come back here.

Yong-Soo Chung [00:06:19]

...you can't help but listen with rapt attention.

Parker Worth [00:06:22]

I got a tattoo on my back from a Buddhist monk. It was a hand poke. And it's a really interesting quick story. Went there to get this sacred tattoo, to get a prayer from a Buddhist monk in a Buddhist monastery in Thailand.

Yong-Soo Chung [00:06:37]

All of his stories are deeply engaging...

Parker Worth [00:06:39]

So I got into a 2 year trade school and worked building wind turbines and solar farms, traveled around doing that and then eventually, gone to becoming an electrician and had a gig basically traveling the world and working on embassies and military bases and working in war zones, traveling everywhere. And, it was a dream come true. Under 18 and, yeah, basically I was at a point where I thought my career would just be in custodial services. I was, yeah, a janitor for a state park. I was a janitor for a ski resort. Pretty much just was at a low point in my life. I had no direction, I wasn't interested in school, and pretty much it was like scraping parking lots for change, eating chicken fingers out of garbage cans, and it was rough.

Yong-Soo Chung [00:07:38]

That's why I invited Parker on the show to learn how entrepreneurs and founders can craft great storytelling narratives for their audiences.

Parker Worth [00:07:45]

Hey, I'm Parker Worth and I'm a digital content creator. I teach writers, marketers, and entrepreneurs how to use storytelling to leverage their audience and grow and build a tribe of raving fans, not only to grow your business, but to turn followers into fans.

Yong-Soo Chung [00:07:55]

...but instead, thanks to his amazing storytelling skills, I found myself ALSO getting curious about the crazy life he had lived so far!

Parker Worth [00:08:03]

And then 2020 happened and it kind of just disappeared in like, in like a day. People stopped paying rent. The company I was with folded just because international work was put to a halt. And I pretty much almost lost everything overnight.

Yong-Soo Chung [00:08:20]

It made me wonder about the strength it must have taken to pull himself out of that deep pit of despair and rise to the heights of success that he has achieved since then.

Parker Worth [00:08:28]

I can kill two birds with one stone here because this is like another fundamental part of storytelling is like the hero has two journeys. I know everyone talks about like Joseph Campbell's hero's journey. But what a good story comes from is like inner conflict and then like the outer conflict. Right. And so like, you have this outer journey that you're trying to accomplish, but then there's the inner conflict that kind of gets in the way. How those opposing forces deal with each other is a recipe for a good story. Right.

Yong-Soo Chung [00:08:54]

See, this is the thing about Parker, even the lessons he shares come wrapped in beautifully crafted stories.

Like this lesson about every hero having to deal with TWO conflicts in their journey. Parker also had to deal with his own inner demons first...

Parker Worth [00:09:08]

on the inside, my priorities weren't straight. I just wanted the party, uh, smoked tons of weed all the time and like, just, just didn't care.

Yong-Soo Chung [00:09:16]

...before even attempting to deal with the bigger conflicts of the outside world.

Parker Worth [00:09:20]

And then like external circumstances, like the people I was hanging out with, were getting arrested. They were going to jail. Uh, some of them died.

Yong-Soo Chung [00:09:26]

By the way, there are TWO lessons here.

The obvious one is that your journey as an entrepreneur, creator, and founder will also have TWO conflicts - an inner conflict and an outer conflict.

Parker Worth [00:09:37]

Once you make a change on the inner one or the outer one, like they kind of work together with each other in various ways.

Yong-Soo Chung [00:09:44]

And two, which is kind of a meta-lesson actually, is that good storytelling requires you to SHOW, rather than TELL your story.

In other words, "Show, don't tell."

For example, here is Parker demonstrating this principle in action when we were talking about how to find your own niche...

Parker Worth [00:10:01]

you talked about talking about how to find my niche and it was really interesting because I read Robert Fowkes' Mastery and he says, go back to when you were a child and what was the one thing that you would get lost in? And so when I was a kid, we'd start to learn to write and I just would be obsessed with writing stories about dragons and knights and like, you know, it'd be like a one or two page book report thing or something and I would just go insane and get lost in it. And so it was funny, I told some of my friends I started a podcast about electricity and they're like, I don't care about electricity. I just care about your crazy stories.

Yong-Soo Chung [00:10:35]

See what I mean by SHOWING instead of TELLING? Even in that anecdote about how he found his NICHE as a storyteller, Parker showed his SKILLS as a storyteller.

And it was these very skills that Parker leveraged to launch his own storytelling course. Not only was the course an instant hit with the audience but it also made him (pause) $22,000 at launch.

Parker Worth [00:10:53]

made $22,000 off of the course launch. And it was awesome. It blew my expectations.

Yong-Soo Chung [00:10:59]

The story of how that happened is not only fascinating but also a great lesson in how to design and launch a product that is instantly successful at launch.

And we'll delve into all the nitty-gritty details of Parker's launch in a minute but, first, I want to take this opportunity to thank my sponsors CastMagic.

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Alright, let's now get back to our episode on learning how to craft amazing storytelling narratives with Parker Worth.

Before the break, I told you about Parker’s storytelling course that earned $22,000 dollars at launch.

Here's the shocking bit - the course was actually... unplanned!

Parker Worth [00:12:53]

I wanted to monetize and didn't know what exactly to do. So I was like, I'm just gonna launch a product, just hail Mary and see what happens. And it was funny, I only had like 500 newsletter subscribers. Yeah, and it was like, I know I talked to friends and they're like, yeah, you don't have a lot of subs, don't expect five figures or anything like that.

Yong-Soo Chung [00:13:11]

Ordinarily, going into a venture without an idea of what you want, would be a recipe for disaster. But, even though Parker did not have a plan, he still had something else - something equally useful.

A process.

Parker knew he wanted to launch a product. But he also knew he couldn't launch just any product. It had to be a product that appealed to HIS audience.

So, the first thing he did was to try and figure out what they needed.

Parker Worth [00:13:436]

I give myself like 15 minutes to 20 minutes harvesting my audience's problems. And, uh, like in the, in the section of the course, it's know your audience better than you know themselves. And I kind of found these tactics to find not only people's problems but the exact language that they use when they're talking about their problems, right? It's like, you always hear people saying like, oh, do you feel like you're tweeting into the void? Cause that's the exact language that they use, right?

Yong-Soo Chung [00:11:48]

STEP 1: Identify the exact language your audience uses to describe their problem.

Parker Worth [00:14:00]

And so essentially I would go to like Facebook groups and in creative writing and writing groups and stuff like that. And you can search like in quotations, I have a problem. I need help with, how do I, and you'll get this treasure trove of like thousands of people's problems in their exact language, right? And so I've got a spreadsheet with tons of problems now, countless problems, and I would just copy and paste them into this spreadsheet, right?

Yong-Soo Chung [00:14:29]

STEP 2: Use the language you identified in step 1 to compile a list of your audience's problems.

Parker Worth [00:14:36]

And so now that I know what people's actual problems are, as you know, my friend, like the basics of a product or a good business is just solving a problem or providing a pleasure.

Yong-Soo Chung [00:14:45]

And that's exactly what he did.

Parker Worth [00:14:47]

I started using those problems and writing about solutions in my content. And so like that's what I used to build a course. I just made sure that every part of the course was like a five minute video and like at least 10 bullet points, nothing more of like poking at the problem and like using a hook. I just wanted like someone when they logged on to it to have like that dopamine hit of like, oh, okay, I learned something. Oh, okay. I learned something. So that's how I designed it.

Yong-Soo Chung [00:15:13]

STEP 3. Once you have identified your audience's problem, your product should either solve the problem or provide a pleasure.

But, Parker did not stop here. As every product design expert knows, you NEVER stop with the first prototype. You always iterate.

Parker Worth [00:15:28]

And I got on phone calls with like 10 different people, showed them the product, taught them how to use it. And I was like, what problems do you have here? What problems are you experiencing? And it's so incredible. Like I got even more problems that they're experiencing before the product, problems they're experiencing after the product. So now that I know what their problems are, how to solve them, I know what the problems were with my product so I could fine tune it.

Yong-Soo Chung [00:15:52]

STEP 4: Beta-test your product with a small audience and fine-tune it according to the feedback received.

And, with that, Parker's storytelling course was now ready for launch.

Except, he wasn't going to launch it right away. He needed to build demand for it first. The product would have a waitlist that people would sign up for BEFORE it launched. That is, he was gonna market the sh*t out of it before actually releasing it to the audience.

And, it was at this point that the stars aligned to give Parker a much-needed shot of luck.

Parker Worth [00:16:23]

I don't know if like Jupiter aligned with Uranus and Earth and Venus aligned and or whatever happened, but there was multiple factors that I think really helped the marketing on this, A, was Elon posted how videos like watch time, uh, will promote the visibility of your content. Right. And so what I did is I took all my best threads from the past year.and I just added videos to them. And so like every day I was posting a thread and I would add videos and it was the greatest like month content wise I ever had. And I was just going stupid viral every day and I would just plug that waitlist in and just always talk about the product.

Yong-Soo Chung [00:17:02]

This is where many creators often stumble. Whether it is out of some sense of humility, or fear or doubt, creators often are too careful about promoting their own product.

Not Parker.

Parker Worth [00:17:14]

Like you gotta hype it. And just like, I was just spamming comments. Um, sending emails every day and, and basically just like getting all these people from social onto my email and then from my email to my waitlist or sometimes just plugging in my waitlist and just hammering that and hyping it up.

Yong-Soo Chung [00:17:31]

STEP 5: Hype up your product. Hype it up like there is no tomorrow.

Although, Parker does believe he could have designed and planned this part of the process a lot better.

Parker Worth [00:17:42]

Basically, everyone says to sell the product before you build it. I did the reverse. I just built it, tested it, and then sold it. And so I should have had a wait list for three months just talking to the audience pitching this and seeing if people were interested and then built it, right?

Yong-Soo Chung [00:17:57]

That was mistake number 1. Mistake number 2 was...

Parker Worth [00:18:01]

I didn't front load anything. So like every email that I wrote, and I was during like the launch, I was writing like three or four emails a day. I didn't front load any of that. Like I was just shooting off the cuff, like whatever could come to my head. Like I literally just put myself under the finger, which I work better under pressure.

Yong-Soo Chung [00:18:21]

Anyway, mistakes aside, the day of launch soon arrived. Parker had done everything he could do.

It was now all up to his audience.

He waited with bated breath...

The sales page went live at midnight, and…

Crickets. Literal crickets.

The clock struck midnight but... no sales.

Parker Worth [00:18:44]

But then, you know, the morning time came around and I started getting some sales and I'm like, oh, okay, this is working. And the first day was good, but the next two days were terrible, which is very common.

Yong-Soo Chung [00:18:56]

As entrepreneurs and founders, we all know the feeling of dread that product launches bring. That passage of time when it is out of our hands and the fate of the product - perhaps the entire venture - rests in the hands of your potential customers.

I, too, felt the same way when I launched my first company Urban EDC, 8 years ago from my one-bedroom apartment in San Francisco, after having quit my 9-5 job working at a startup.

Parker was feeling that same dread.

But, Parker had an ace up his sleeve.

Parker Worth [00:19:26]

But then I, uh, had a lot of friends. Like another lesson I learned is like your friends are, who's going to promote your stuff. It's your friends. Right. And, uh, yeah, that was just like the biggest lesson because all of my friends essentially, um, started to affiliate for me and they were getting sales and then the last day the sales just Blew out of the water and yeah, I was just astounded by the success of it.

Yong-Soo Chung [00:19:46]

And that's the final step in the process.

STEP 6: Your friends will hold you when you stumble - so make lots of friends along the way!

Parker Worth [00:19:55]

And then on the backend, Twitter started doing payments and from all like the virality I ended up getting like a $6,800 paycheck from Twitter that month. So it was like that Yeah, it was it was a incredible experience.

Yong-Soo Chung [00:20:09]

All in all, Parker cleared a cool $22,000 off the launch of his product!

But, more importantly, the six steps he followed are a great blueprint that every entrepreneur MUST follow when launching a new product!

STEP 1: Identify the exact language your audience uses to describe their problem.
STEP 2: Use the language you identified in step 1 to compile a list of your audience's problems.
STEP 3. Once you have identified your audience's problem, your product should either solve the problem or provide a pleasure.
STEP 4: Beta-test your product with a small audience and fine-tune it according to the feedback received.
STEP 5: Hype up your product. Hype it up like there is no tomorrow.
STEP 6: Your friends will hold you when you stumble - so make lots of friends along the way!

But, here's a question for you.

Can you guess what is THE MOST crucial element in this process?

As in, what is the one thing without which a storyteller is -quite literally- NOTHING?

Here's a little hint - see if you can crack it.

Your comment is a little billboard for your face.

Meanwhile, I'm gonna take this opportunity to tell you about something that will help you solve something more concrete - namely, your e-commerce brand’s fulfillment woes!

I'm talking about my own 3PL venture GrowthJet.

Yong-Soo Chung [00:22:34]

E-commerce fulfillment is a pain. One time, one of my customers emailed me asking me why we had shipped them an empty box. It turns out the 3PL had stolen the $1,000 product and shipped an empty box to my customer. Yeah, that was not fun.


So, I launched GrowthJet, a Climate-Neutral Certified third-party logistics company for e-commerce brands.

We can pick, pack, and ship your orders from our warehouse in Brisbane, California While having direct access to our team on-site, we take great pride in our customer experience. Just ask our current partners. They absolutely love us.

GrowthJet is the 3PL that I wish I had when I launched my own brand, Urban EDC.
If you have an e-commerce shop, check out GrowthJet and hit me up!

Alright, let's get back to our episode on how to craft amazing stories for your audience with Parker Worth.

Before the break, I asked you about the one thing without which a storyteller is NOTHING.

And the answer is...

An audience.

I mean, not to go all zen-koan on you but if you tell stories and there is no one to hear them, can you even call them stories?

I think not!

If you ask me, a story requires both a speaker and a listener - the storyteller AND an audience.

So, how do you GET an audience? How do you KEEP them? How do you GROW them?

Growing an audience, according to Parker, is a long-term game.

Parker Worth [00:23:17]

it's kind of cliched advice, but it's don't give up.

Yong-Soo Chung [00:23:20]

And the simplest way is to comment and engage with as many people in relevant communities as you can.

Yong-Soo Chung [00:23:26]

Your comment is a little billboard for your face. If you picture X or LinkedIn as a neighborhood, every comment you're putting your for sale sign, right? One more for sale sign, one more for sale sign. And when you do that enough, plenty of traffic, people driving on the road are going to be driving by and seeing your face, right?

Yong-Soo Chung [00:23:42]

Here's the interesting bit. Engaging with people over the long-term can have unexpected benefits:

Parker Worth [00:23:47]

Like if you're just consistent long enough, like you'll never realize who's watching you. Like, you know, the bigger creators are watching. They might not be replying to your comments, but they see you showing up every day.

Yong-Soo Chung [00:23:58]

That, by the way, is also how Parker ended up connecting with Kieran Drew.

Parker Worth [00:24:02]

he DM'd me and he's like, wow, he's like, that's really interesting stuff about storytelling. He's like, you know, and then I think he offered a coaching call or whatever, and then he became friends and got connected. And so he's really helped me out.

Yong-Soo Chung [00:24:16]

And Kieran wasn't the only person who connected with Parker in this manner.

Parker Worth [00:24:20]

I have another friend who's a large account and he reached out to me after six months and he's like, yeah, let's hop on a phone call. And I was like, oh, what? I can't believe you're not charging me for this. He's like, yeah, but I just saw you commenting on my stuff like every day for six months. And he's like, and I knew it was six months. So he's like, I felt like you deserved a call.

Yong-Soo Chung [00:24:39]

So, basically:
A. It's going to take time - don't quit and B. Keep engaging with your audience and community.

and if you do those two things consistently, you might end up catching the attention of a bigger creator who can become your mentor. And as Parker puts it:

Parker Worth [00:24:52]

mentors are super important and that's why it's really cool.

Yong-Soo Chung [00:24:56]

Okay, so, at this point, you have an audience AND you have stories you are probably itching to tell.

But, HOW should you tell them?

Is there a SPECIFIC way to tell them?

Well, yes, there is a millennia-old, tried-and-tested way to tell your stories. 

And it is called the 3-act structure.

Parker Worth [00:25:12]

And I think this was formulated like 2300 years ago by Aristotle in his essay Poetics. And it's just like every story has a start, middle, and end.

Yong-Soo Chung [00:25:23]

Pretty simple and straightforward, right?

In fact, Parker says, most people unconsciously use this framework whenever they want to tell a story...

Parker Worth [00:25:30]

Like you can hear them. There's story inspiration everywhere. But when you listen to it, people literally speak it in the three act structure.

Yong-Soo Chung [00:25:37]

And yet, according to Parker, most people get this ONE thing horribly wrong...

Parker Worth [00:25:42]

I'm sure you have the grandpas or, uh, the weird uncles that like have this ridiculously long

Yong-Soo Chung [00:25:51]

Wanna know what they get wrong? Go to firstclassfounders.com/join, become a member, and download the premium version of this episode and you'll know.

I craft a special segment exclusively for premium members of this podcast each week, in which members are treated to special frameworks and mental models shared by our amazing guests.

Oh, and did I mention that the premium version is also ad-free?

Yeah, go to firstclassfounders.com/join - I'll leave a link in the show notes.

But wait, there's more to come!

Before wrapping up the interview, I asked Parker what advice he would give to first-time entrepreneurs who wanted to embark on their own storytelling journeys.

His first bit of advice was "Figure out what makes you curious."

Parker Worth [00:26:32]

what makes you curious or what are your strengths? And like, reach out to your friends and family, ask them what they think you're good at. What were you good at as a child that you used to fall in love with? You know, what is the world telling you that you're good at and leverage your strengths? Like forget about your weaknesses, but like, what are you good at? And then essentially does it make you curious? Does this thing that you're good at, do you want to learn more about it?

Yong-Soo Chung [00:27:04]

The second bit of advice was "Play the long game."

Parker Worth [00:27:05]

if you play the long game, you can become considered an expert on some field in three to six months, right? Like Tim Ferriss said that if you read three books on any subject, you know more than 85% of the population. And that's true. So it's like, if there's something that you're so curious about that you're willing to read three to six books, watch YouTube videos on it, and listen to podcasts every time, and just learn how to write in a way where you can iterate that information, keeps people's attention, then it's all possible.

Yong-Soo Chung [00:27:36]

And his third and final bit of advice was...

Parker Worth [00:27:39]

remember to make friends on the journey and just be genuine. Don't be a transactional person when you're on there. Don't just DM people expecting them to give you stuff. Just reach out and compliment. Just be a genuine person that cares and I think that compounds and that scales as well.

Yong-Soo Chung [00:27:54]

You can connect with Parker on X...

Parker Worth [00:27:56]

you can find me on X formerly Twitter at worth underscore Parker. And it's the same on LinkedIn. And then also you can sign up for my email newsletter. Um, it's going to be two emails a week soon and essentially it's a, it's a story. And then there's tips inside that teach you just to be a better storyteller. And you're writing and you can find that at my first and last name, parkerworth.com. Uh, if you sign up, there's some free gifts inside.

Yong-Soo Chung [00:28:20]

And if you enjoyed listening to Parker share his story telling techniques, I have a feeling you might also enjoy listening to

...Colin Chung speak on the art of direct response copywriting. Specifically, check out Colin's 3Ps framework in which he outlines a simple 3-step framework on crafting amazing copy for his clients. Colin is responsible for bringing a quarter billion dollars worth of sales with his direct-response copywriting so definitely queue that episode up next in your podcast player. It’s episode.

I try to have an entertaining tweet every couple days and I'm like life's short get a neck tattoo Like it's stupid but like people get a chuckle out of it And yeah Yong-Soo is always he's always on and him and I are going back and forth and joking around it It actually like brightens up my feed. Just sharing jokes with you, man, it makes it a lot better.